The Traditional Broadcast Television Services Will Die Out in 2030

The traditional broadcast television services will die out in 2030,Reed Hastings said in a speech in Mexico recently

When Hastings talked about Netflix rise in Latin America, said in his speech, the TV will become another victim of popular streaming video service. He said: "Broadcast TV can only last until 2030."


Hastings also compare broadcast television service to horse, he said:. "Radio and television service like a horse, before the Appearance of car, it very helpful ."

Before this, Hastings has published "On TV perish." For example, in April 2013, he had published a 11-page article said that network television will replace radio and television in the coming decades on Netflix website.

After a year and a half, HBO, Showtime and CBS and other radio and television service providers have launched their own mobile applications. In addition, the US satellite television provider network is also in preparation of pay-TV set-top box network services, programs bundled with Disney's espn channels and US cable channels, such as a & e.

Radio and television advertising revenue service has been put on the spot. In the past 10 years, only in 2011 and 2012 there has been continued growth in advertising revenue. The industry generally believe that in the next two years, advertisers will put more budget to the digital platform, rather than the TV.

Although Hastings did not specify what data to make him believe that 2030 will be the demise of radio and television, but he does not hold that view of a person. Cisco 2011 has investigated 50 TV experts also believe that the traditional way of television viewing in 2030 will die.